Six Incredible Video Marketing Benefits
These days, attention spans tend to be limited. People are surrounded by content, and marketers will have to work hard to get their attention. That’s why video content is so important. A well-crafted video allows you to transmit paragraphs worth of information in just a few seconds.
In addition, video content is what visitors prefer. YouTube gets billions of views every day, and its users tend to be extremely engaged. Video is the future, and marketers need to get on board.
Here are a few of the many video marketing benefits:
1. Videos Are Easy To Search
Because YouTube is such a popular site, videos tend to rank very highly in internet searches. A video with well-chosen keywords should easily be able to rise to the top of the search engine ranks, as Carey Baird has shown. Videos are a great way to help a business or product get noticed.
2. Videos Are Mobile Friendly
While data plans once limited mobile video usage, all that is beginning to change. One recent study showed that 50% of all mobile traffic is video streaming. Many people exclusively use mobile devices to access the internet, which means that it’s important to create content that appeals to this audience.
Although ads are frequently blocked or skipped by people on desktop computers, over 80% of users will finish watching ads on a mobile device. Mobile video marketing provides an excellent return on investment.
3. Users Trust Video Marketing
While people tend to be automatically skeptical of print ads, they’re far more trusting of video marketing. In one study, nearly 50% of consumers said that they trusted the video ads they saw online. As audiences get harder to reach, it’s important to create content that will have an impact on them.
4. Video Marketing Has A High Conversion Rate
Getting lots of views doesn’t mean anything if those viewers can’t be converted into customers. However, video marketing tends to be incredibly effective. Major businesses have reported that included a video significantly increases the chances that a customer will make a purchase.
5. Videos Are Easy To Integrate
Videos don’t have to be limited to YouTube. They can easily be embedded on product pages, blog posts, or on the main page of a website. In addition, videos can easily be shared on social media. In fact, many social media networks allow users to watch shared videos directly through their site.
6. Videos Have An Emotional Impact
When you make a video ad, you’re not just showing moving pictures. You’re telling a story. If viewers connect to your video, it can entertain them and impact them emotionally. When you’re marketing a product or service, you don’t just want it to be seen. You want it to make people feel something.
As you can see, video marketing benefits can’t be ignored. Video marketing is incredibly effective, which is why so many companies are opting to use it. Don’t get left behind. See how you can use videos in your marketing strategies.