The Secret To Viral Video Marketing: How You Can Make Your Video Go Viral
Although there’s no way to guarantee the kind of exposure a viral video can provide, there are things that businesses can do to increase their chances of viral success. Going viral usually isn’t an accident. The people behind the internet’s most popular videos utilized complex marketing strategies.
If you understand the secrets of viral video marketing, you can create the kinds of videos viewers will love. Keep these tips in mind as you work to create your next video.
Understand Why Things Go Viral
Uploading a video to YouTube isn’t enough to make it go viral. You’ll also need to take steps to promote that video and make sure it gets seen.
Share your video on sites like Reddit, Twitter, and Facebook. Try to get your video seen by influential people who might enjoy it. For example, if you’ve created a video about shoes, you might want to tweet it to prominent fashion bloggers.
Very few videos go viral without outside promotion. Put in the effort to ensure your hard work gets seen.
Keep Things Short, And Keep Production Levels High
A lot of people watch video content at work or school, which means they don’t have time for lengthy videos. Ideally, your video should be less than three minutes long. That way, anyone who wants to can watch it to completion.
While you don’t want to create long videos, you should try to create videos that are high quality. Invest in a decent camera, and make sure you use quality lighting. Select a thumbnail that shows of your videos high production values. That will incentivize people to click play.
Choose The Right Keywords
A lot of video traffic comes from searches. Make sure that you include plenty of relevant keywords in your video’s title and description.
When creating keywords, try to think the sort of things people search for. You may want to spend some time conducting keyword research. While you shouldn’t choose keywords that are inaccurate, you should try to pick keywords that get a lot of attention.
Don’t Release Your Video On A Weekend
Because so many people watch videos at work, launching your video on a weekend can get you off to a rocky start. It’s best to launch a new video on a Monday or a Tuesday. That way, you can get plenty of traffic during the week, and can get attention from websites and blogs when the weekend rolls around.
Make Sure Your Video Is Fun
All the strategies in the world can’t make a dull video go viral. Above all else, your video should be entertaining. Don’t create a video if you don’t know who it will appeal to. An entertaining and humorous video will have a high chance of success.
Once you understand how viral video marketing works, it’ll be easier for you to create successful videos. While these strategies won’t always make you an overnight success, they will ensure that your videos get watched.