It can be quite stressful to start a new business. Unless you have something that is game changing, you’re competing in a crowded industry with a number of already established brands promoting their superior product. So how can you make sure that your company will be seen as an equal to your competition, if not better?
What you can do is to start content marketing. This is a web marketing technique that will help you build brand equity while simultaneously grow it. Here are a few reasons why you should invest on this now.
2. It Establishes Your Credibility
Online audiences today are growing more cynical. They know that a company is trying to sell them a promotion on their products or services. It’s no surprise then that more than 70 million Americans are already using ad blockers on their browsers.
The key to get through this cynicism is credibility. By proving yourself to the audience as a valuable source of data, you’re halfway to winning them over and gaining their attention. Blogs is one of the core parts of content marketing and is a great way to increase credibility.
2. It Develops a Stream for Traffic
How are customers who have never heard of your company ever going to find you in the big sea of data? Advertising is one of those avenues, but it can be quite expensive. So why not focus on everyone’s favorite websites – search engines?
SEO may, in fact, be one of the single most effective marketing strategies that can be done online. If you can land your site on the top results page in Google or Bing, you will start seeing a surge of web traffic that is sustainable.
3. It Helps Grow Your Contact List
A single message is not going to convince your audience to become your customers suddenly. Marketers know that they need steady exposure for the brand and content to get there.
That is why you should first build content that is designed to make your audience ask for more. Prompt them to sign up, either through a newsletter or call to action that leads to gated content. The more natural this follow-up, the more likely the audience will tag along.
Over time, free content together with the promise of quality information will significantly improve your lead generation. The more opportunities you provide through the content they want, the more likely they will become your customers.