web content marketing

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It can be quite stressful to start a new business. Unless you have something that is game changing, you’re competing in a crowded industry with a number of already established brands promoting their superior product. So how can you make sure that your company will be seen as an equal to your competition, if not better?

What you can do is to start content marketing. This is a web marketing technique that will help you build brand equity while simultaneously grow it. Here are a few reasons why you should invest on this now.

2. It Establishes Your Credibility

Online audiences today are growing more cynical. They know that a company is trying to sell them a promotion on their products or services. It’s no surprise then that more than 70 million Americans are already using ad blockers on their browsers.

The key to get through this cynicism is credibility. By proving yourself to the audience as a valuable source of data, you’re halfway to winning them over and gaining their attention. Blogs is one of the core parts of content marketing and is a great way to increase credibility.

2. It Develops a Stream for Traffic

How are customers who have never heard of your company ever going to find you in the big sea of data? Advertising is one of those avenues, but it can be quite expensive. So why not focus on everyone’s favorite websites – search engines?

SEO may, in fact, be one of the single most effective marketing strategies that can be done online. If you can land your site on the top results page in Google or Bing, you will start seeing a surge of web traffic that is sustainable.

3. It Helps Grow Your Contact List

A single message is not going to convince your audience to become your customers suddenly. Marketers know that they need steady exposure for the brand and content to get there.

That is why you should first build content that is designed to make your audience ask for more. Prompt them to sign up, either through a newsletter or call to action that leads to gated content. The more natural this follow-up, the more likely the audience will tag along.

Over time, free content together with the promise of quality information will significantly improve your lead generation. The more opportunities you provide through the content they want, the more likely they will become your customers.

Video Marketing Companies

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Why Working With Video Marketing Companies Is A Smart Idea

It’s clear that the future of the internet lies in video. While many blogs and websites have fallen to the wayside, video sites get billions of visitors each day. Video content can get viewers engaged and push them to make a purchase.

However, not every business is equipped to create professional quality videos. Because of this, some companies assume that they’ll have to pass on the video trend.

Thankfully, there’s a simple solution to this problem: video marketing companies. Here are a few of the reasons you should hire a company to create video content for you:

Videos Make A Big Impact

Many people simply interested in reading content online. You can see this if you look at the comments of any news article — a number of commenter’s will have only read the headline.

But while words are easy to glaze over, a well-made video is impossible to ignore. A professionally produced video will ensure that potentially customers know all the things you want them to know.

It’s Cost Effective

While you’ll have to pay to work with a video marketing company, you should see a big return on that initial investment. Studies have shown that people are far more likely to make a purchase if there’s a promotional video involved. In fact, some sites have reported that videos increase purchase rates by more than 30%.

Marketing that gets results is that kind of marketing that’s worth paying for. Don’t waste your cash on ads that won’t be noticed. Invest in a top-quality video instead.

Videos Are More Likely To Go Viral

Every company dreams of going viral. If a piece of content catches on, it can turn a company into an overnight success.

While there’s no way to guarantee viral content, video content has a much higher chance of that kind of success. If you pay attention to viral content of the past, you’ll see that video has usually been involved.

Videos Can Make You More Trustworthy

Many customers are naturally skeptical. They won’t always believe the things you tell them, and may be worried that they’re getting scammed.

However, if you put out a video, they’ll be able to see the face behind the brand. They won’t see you as a business any more; they’ll see you as a person. Customers find video ads to be far more trustworthy than other types of advertisements, and are much more likely to respond to them.

While it was possible for companies to ignore video marketing in the past, that isn’t the case any longer. The popularity of video content is overwhelming. If companies pass it up, they’re going to be left behind.

Working with video marketing companies will allow a business to create amazing video content that their customers will really respond to. It can help companies to achieve new goals, attract new customers, and reach new levels of success. You’ll be amazed at the difference a good video can make.

Viral Video Marketing

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The Secret To Viral Video Marketing: How You Can Make Your Video Go Viral

Although there’s no way to guarantee the kind of exposure a viral video can provide, there are things that businesses can do to increase their chances of viral success. Going viral usually isn’t an accident. The people behind the internet’s most popular videos utilized complex marketing strategies.

If you understand the secrets of viral video marketing, you can create the kinds of videos viewers will love. Keep these tips in mind as you work to create your next video.

Understand Why Things Go Viral

Uploading a video to YouTube isn’t enough to make it go viral. You’ll also need to take steps to promote that video and make sure it gets seen.

Share your video on sites like Reddit, Twitter, and Facebook. Try to get your video seen by influential people who might enjoy it. For example, if you’ve created a video about shoes, you might want to tweet it to prominent fashion bloggers.

Very few videos go viral without outside promotion. Put in the effort to ensure your hard work gets seen.

Keep Things Short, And Keep Production Levels High

A lot of people watch video content at work or school, which means they don’t have time for lengthy videos. Ideally, your video should be less than three minutes long. That way, anyone who wants to can watch it to completion.

While you don’t want to create long videos, you should try to create videos that are high quality. Invest in a decent camera, and make sure you use quality lighting. Select a thumbnail that shows of your videos high production values. That will incentivize people to click play.

Choose The Right Keywords

A lot of video traffic comes from searches. Make sure that you include plenty of relevant keywords in your video’s title and description.

When creating keywords, try to think the sort of things people search for. You may want to spend some time conducting keyword research. While you shouldn’t choose keywords that are inaccurate, you should try to pick keywords that get a lot of attention.

Don’t Release Your Video On A Weekend

Because so many people watch videos at work, launching your video on a weekend can get you off to a rocky start. It’s best to launch a new video on a Monday or a Tuesday. That way, you can get plenty of traffic during the week, and can get attention from websites and blogs when the weekend rolls around.

Make Sure Your Video Is Fun

All the strategies in the world can’t make a dull video go viral. Above all else, your video should be entertaining. Don’t create a video if you don’t know who it will appeal to. An entertaining and humorous video will have a high chance of success.

Once you understand how viral video marketing works, it’ll be easier for you to create successful videos. While these strategies won’t always make you an overnight success, they will ensure that your videos get watched.

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Six Incredible Video Marketing Benefits

These days, attention spans tend to be limited. People are surrounded by content, and marketers will have to work hard to get their attention. That’s why video content is so important. A well-crafted video allows you to transmit paragraphs worth of information in just a few seconds.

In addition, video content is what visitors prefer. YouTube gets billions of views every day, and its users tend to be extremely engaged. Video is the future, and marketers need to get on board.

Here are a few of the many video marketing benefits:

1. Videos Are Easy To Search

Because YouTube is such a popular site, videos tend to rank very highly in internet searches. A video with well-chosen keywords should easily be able to rise to the top of the search engine ranks, as Carey Baird has shown. Videos are a great way to help a business or product get noticed.

2. Videos Are Mobile Friendly

While data plans once limited mobile video usage, all that is beginning to change. One recent study showed that 50% of all mobile traffic is video streaming. Many people exclusively use mobile devices to access the internet, which means that it’s important to create content that appeals to this audience.

Although ads are frequently blocked or skipped by people on desktop computers, over 80% of users will finish watching ads on a mobile device. Mobile video marketing provides an excellent return on investment.

3. Users Trust Video Marketing

While people tend to be automatically skeptical of print ads, they’re far more trusting of video marketing. In one study, nearly 50% of consumers said that they trusted the video ads they saw online. As audiences get harder to reach, it’s important to create content that will have an impact on them.

4. Video Marketing Has A High Conversion Rate

Getting lots of views doesn’t mean anything if those viewers can’t be converted into customers. However, video marketing tends to be incredibly effective. Major businesses have reported that included a video significantly increases the chances that a customer will make a purchase.

5. Videos Are Easy To Integrate

Videos don’t have to be limited to YouTube. They can easily be embedded on product pages, blog posts, or on the main page of a website. In addition, videos can easily be shared on social media. In fact, many social media networks allow users to watch shared videos directly through their site.

6. Videos Have An Emotional Impact

When you make a video ad, you’re not just showing moving pictures. You’re telling a story. If viewers connect to your video, it can entertain them and impact them emotionally. When you’re marketing a product or service, you don’t just want it to be seen. You want it to make people feel something.

As you can see, video marketing benefits can’t be ignored. Video marketing is incredibly effective, which is why so many companies are opting to use it. Don’t get left behind. See how you can use videos in your marketing strategies.

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SEO is something that every business must invest time and money into. While you could implement SEO into your business yourself, it is generally advisable to hire a professional and reputable company to do it for you. The key to hiring the right company is going to come down to doing the proper research beforehand. Below, we will be going over some of the key things that you are going to want to look for to find a reputable Houston SEO company and some of the reasons to hire one.

What To Look For When Finding a Reputable Houston SEO Company:

1. Experience.

The key factor to consider when you are looking to hire the right company to assist you with your SEO implementation is experience. Because SEO is such a dynamic industry, you want to be sure that you find a company that has the required amount of experience needed to effectively be able to pivot based on algorithm changes. The more experience the company has within the SEO field, the more likely they are going to be capable and effective at adjusting their strategies to meet the needs and demands of the marketplace. The last thing that you want to do is hire a company without a lot of experience as a company like this would be more likely to make mistakes that a more experienced company would be able to avoid.

Reasons To Hire One:

1. Results.

The main reason to consider hiring a reputable and professional SEO company to handle your SEO duties is because they are going to be much more likely to be able to get you the results that you desire. While you could potentially do it yourself and achieve success, it is likely going to take you a lot more time to do so. A professional SEO company should be able to achieve the same results in a much shorter period of time. By increasing the amount of traffic that you get to your website, it should make up for the cost to actually hire the service. After all, getting more traffic generally leads to more sales due to more chances for conversions. Thus, it is a wise investment purely for the results whether you are paying for faster results or results themselves. While no reputable SEO company will specifically guarantee you certain results such as first page, they should be able to deliver excellent results nonetheless. Never trust a company willing to guarantee you any kind of spot on the search engines as it is way too unpredictable to do so.

2. Save You Time.

Another reason to hire a company to handle your SEO duties is because SEO is generally a very time consuming task. Because of this, you are going to be able to benefit in the long run by having more time to focus on other result producing areas within your business. This can end up saving you a good amount of time and money in the process.

As you can see, there are plenty of reasons to hire an experienced and reputable Houston SEO company like Spartan Digital to effectively outsource your website’s SEO duties to.